true mother's view
On mother's days, The classic line every Brazilian mom says is: “You don't have to get me anything, baby” But let’s be honest — she was secretly hoping for something a little better.
So we hack the most-viewed videos the grown-up kids can't stop watching to dropped our message through a youtube's TrueView campaign.
COOKING
MAKEUP
TUTORIAL
FINANCE
→ anyone searching for a recipe video on YouTube got served our cooking ad. Or, if you needed an ASMR video to fall asleep like a baby, we whispered our message for you in ASMR language.
ASMR
GAMEPLAY
FITDANCE
[2019]
Role: Creative Copywriter
Agency: Young & Rubicam/VML
Cliente: Pontofrio