In 2021, the world changed — and so did Marisa. The popular brazilian fashion brand's rebranding embraced a more digital, closer, and uplift voice, putting a center stage to the concept: “bem juntas, bem de mulher pra mulher” or in english: so together, so wowen to women.

in this way, the Valentine’s Day campaign was inspired by THAT favorite person's notification — to highlight the message: “Ficar bem juntinho sempre cai bem” (Being together always fits well)