Eudora siàge + Jade picon
[ is the moment ]
Eudora Siàge was already a favorite haircare brand across Brazil — 80% of those who tried it, recommended it.
but, there was one catch: only a few people really knew it. We needed to turn that into a blue ocean and let the PRODUCT'S magic happenS.
TECHNOLOGY YOUR HAIR CAN FEEL
✸
EUDORA SIÀGE IS THE MOMENT
✸
TECHNOLOGY YOUR HAIR CAN FEEL ✸ EUDORA SIÀGE IS THE MOMENT ✸
The idea?
ACT 1
TRIGGER the FANDOM
TRADICIONAL
TVC FILM
PRODUCT PLACEMENT AT
“A TRAVESSIA”
Bring together two icons: Eudora Siàge and Jade Picon — digital influencer, actress, and one of the most passionate fandom leaders — in a 360º journey across real life x fiction.
ACT 2
REVEAL & SPREAD THE MESSAGE
ACT 3
REAL X FICTION
— the soap opera in which Jade was staring as Kiara.
THE RESULT?
5.9MM
people reached on social media
189K
product sales in a single day
257%+
Google's Search for Eudora Siàge
2x+
more product sales in the first 2 weeks
5X+
people interest in selling Eudora products
[2023]
Role: Senior Creative Copywriter
Agency: SUNO United Creators
Client: Eudora / O Boticário Group
We hit the brand’s annual talkability goal in just two days, reached 189k in sales in a single day, and took home a Bronze at the 2023 Effie Brazil Awards.
42,3MM
#TALKABILITY
social media's mentions in the first 3 weeks
25
#EARNEDMEDIA
unpaid articles