Actine one second

For years, Latines had some issues with sunscreen: it made our skin ghostly white, sticky, and messy. not to mention, it even made our eyes sting.

What was missing? A wow-effect sunscreen made for Latin skin — and a film that bridged Darrow’s dermatology with Gen Z’s diversity and language.

[2024]

Role: Creative Director

Agency: Ogilvy Brasil
Production: Estudio Tango
Client: Pierre Fabre Laboratories