ALEXA OFF! MODE
it's crazy, but it's true: brazilians spend about 10h online. As we keep swapping real life for online one, OFF! decided to spread a gentle reminder — the life best moments happen offline. To kick off the “I’m off!” concept, we gave a well-deserved break to the world’s most connected “person”: Alexa.
        
        
      
    
    
        
        
      
    
    HIGH CREATIVE LEVEL WITHOUT EFFECTIVINESS?
NOT on MY WATCH.
12.5MM
PEOPLE REACHED
299%
INCREASE IN BRAND'S SEARCH ON GOOGLE
190%
SALES BOOST IN THE PERIOD
[2024]
 
 Role: Creative Director
 
 Agency: Ogilvy Brasil
 Production: Sweet Filmes
 Client: SC Johnsons Company