ALEXA OFF! MODE

it's crazy, but it's true: brazilians spend about 10h online. As we keep swapping real life for online one, OFF! decided to spread a gentle reminder — the life best moments happen offline. To kick off the “I’m off!” concept, we gave a well-deserved break to the world’s most connected “person”: Alexa.

HIGH CREATIVE LEVEL WITHOUT EFFECTIVINESS?




NOT on MY WATCH.

12.5MM

PEOPLE REACHED

299%

INCREASE IN BRAND'S SEARCH ON GOOGLE

190%

SALES BOOST IN THE PERIOD

[2024]

Role: Creative Director

Agency: Ogilvy Brasil
Production: Sweet Filmes
Client: SC Johnsons Company